Sales Tips to Stay Ahead of the Competition
By Chris Jordan
No doubt about it, the sales game is a tough arena. There is no room for slouchers or slow-pokes. You must continuously keep yourself motivated to stay involved, remain competitive and always be selling. All of this must be done in an environment that is quick to seek out the newest, cheapest and most versatile products on the market. Any minute you are staving off your competitors, while also having to deal with an unpredictable consumer that shows no loyalty to a brand. Here are a few sales reminders to stay ahead of the game:
Focus on Opportunities
There is always going to be a lot of chatter in your market. Don’t get bogged down on roads to nowhere. Stay cognizant of your surroundings. Take advantage of leads by simply talking to people around you. This way you get to find the best prospects yourself. The top performing salespeople have garnered their top clients when simply conversing at informal gatherings. Remember to always be on the lookout for positive opportunities.
You must be resilient to be successful in sales. Never stop trying to close a deal with a customer. I have been rejected for nearly a year by certain clients but I stayed the course, convinced them that what I was offering added value to their bottom line and eventually won them over. This should not happen with every opportunity. Trust your instincts and run with them when it feels right.
Know Your Product
Many customers will already be on guard when they see a sales pitch coming their way. Nothing is more troublesome than a salesperson who doesn’t have knowledge of their merchandise. You must avoid this by understanding your products better than anyone. Doing this will not only help your client to gain confidence in you but will show that you or your employer takes great care in staffing exceptionally trained associates.
Ears Open Mouth Shut
The best people in sales let the customer tell the story of what their needs are. The key is to listen to what their problems are. Once you have allowed them the time to explain their concerns you can focus your sale on how you and your team can help alleviate their obstacles. You will have a much greater success rate in sales by simply listening and being a problem solver.
You can use these straightforward but sometimes forgotten tips to stay focused on sales. Never again allow opportunities slip past your guard. There is no magic formula, just continue to master your techniques and be prepared to have an outstanding year.